Ideas Are Cheap · live · Tuesdays 21:00 CET

Ideas Are Cheap

One entrepreneur. One idea that became a business. Thirty minutes, live.

Every week I sit down with someone who turned an idea into something people pay for, and we talk about the part nobody posts about: the first invoice, the wrong turns, what they had to stop doing. Streamed at the same time on LinkedIn, Facebook, YouTube and Instagram.

live · 30 min Tuesdays · 21:00 CET · 3 PM ET · 12 PM PT 75+ episodes
Coming on the show

How it works, if you are the guest.

  1. Restream, not LinkedIn.LinkedIn has no built-in way to run a live with a guest, so we broadcast through restream.io to LinkedIn, Facebook, YouTube and Instagram at once. I create the session and send you one link. You click it.
  2. Thirty minutes before, we talk.We meet half an hour before the live to chat, check sound and light, and settle in. The live goes better when the first sentence is not the first sentence we have said to each other that day.
  3. Thirty minutes live. Then it is yours.The show is 30 minutes, conversational, no slides. Afterwards the recording stays on YouTube and you get the link to share with your people. Bring the story, the numbers and the thing that went wrong.
Ideas are cheap. That is the premise of the show and the reason for its name. Nobody's idea was the hard part. We talk about everything that came after it.
The questions

What I will ask. Roughly in this order.

You do not need to prepare answers. You need to have lived them. If one does not fit your story, we skip it.

Opening
In two sentences: what was your business idea, and how does it help the world?
The trigger
What was the moment you went from the idea in your head to "ok, let's make it real"? A moment, a person, a deadline. What was the trigger?
Starting
What were the biggest challenges when you started?
Execution
How did you start executing? Alone, with a friend, how did the team form?
The surprise
What surprised you most on the way, in a good or a bad way?
Advice you got
The best business advice you ever received. And the worst one.
Advice you give
What would you tell someone who is where you were?
Your offer
How does someone work with you? What can they expect, and what does it cost?
Common mistakes
What are the most common mistakes you see companies make in your field?
Your younger self
One piece of advice for yourself when you started. Would you change anything?
The rewarding part
What was the most rewarding part of the journey so far?
Help
If the people watching could help you with one thing, what would it be?
Archive · newest first

Every past episode.

Each card opens the recording on YouTube. The archive starts at #18.

#93 Anastasiia (Ana) Leiman Ana’s rejection math: 933 “no”s, one $60k month #92 Katja Verderber Talking for a living about being scared to talk #91 Emo Tonev Forbes 30 Under 30 earned one post at a time #90 Judith Ifezue 101% refund if your knees still shake #89 Heather Nemelka Starting over at 43 with five kids #88 Andre Kotze Zero capital. $15.63M exit. What then? #87 Laura Bezić Burica “Can you hear me?” is not a hook #86 Len Bruskiewitz Would anyone buy your business? #85 Zlatan Osmanagić CEO or Chief Answering Officer? #84 Salome Mosashvili Get a nickname agencies can't sell #83 Aleš Žehelj Hitting sales targets without burning out #82 Dmitry Pavlotsky A viral post after 18 years of silence. How? #81 Nataša Šteferl Popit From the boardroom to the heart room: business with soul #80 Hristo Butchvarov Redesigning LinkedIn profiles into premium brands #79 Petra Kladnik From corporate law to early-stage startup advisor #78 Julia Bialetska She grew a business. Literally. Out of mushrooms. #77 Alenka Korošec Perdija When Monday murders motivation #76 Jan Barbarič From almost Euroleague to 10K months. With zero portfolio. How? #75 Anna Klochenko Born to dance and build #74 Suzanne Taylor-King AI should work like your best employee #73 Magdaline Mwihaki How to become the obvious choice #72 Michael Karlsson Behind every CV, there's a fight #71 Ilona Münzer Building safety where planes move #70 Martina Kikić Get noticed by the right people, for the right reasons #69 Beatrice Oyoo From anemia to probiotic innovation #68 Jawna Standish Longevity systems: be the beneficiary of your biology #67 Nataša [surname] Negotiation control: prep, structure, moments #66 Gabriel Grbec Stop overthinking. Start posting. Repeat. #65 Anuša Kovačič Game-changer: having the right right-hand behind the scenes #64 Jasmin (Jay) Alić Why a big following means nothing in 2026 #63 Pavle Anđelković From mixing cement to two AI startups in 7 months #62 Maja Kovačič-Kalra Architecture shapes lives. But your words shape decisions. #61 Alina Kovalchuk Visibility that turns into revenue #60 Dušan Omerčević The future of software: spec-driven development explained simply #59 Kym Power Being in the spotlight is fun, until it isn't #58 Klemen Hrovat The hidden cost of dirty data and how AI fixes your HubSpot mess #57 Petra Wagner Scalable sales for tech startups #56 Martina Šavron Stop being your company's firefighter #55 Uta-Alexandra Kral Command attention for leaders. Inspire trust with every word. #54 Gregorio Uglioni Digital change without the drama #53 Annette Minihan Tired of “just getting through the week”? #52 Eulanda Sanders How to build an ecosystem of innovation #51 Franc Gider Improve efficiency, well-being, and scale your business #50 Mitchell Levy Executive abundance for modern CEOs #49 Jovan Batalo Goodbye printers, hello smart shelves! #48 Business incubators Business incubators: where builders get breakthroughs #47 Rok Gulič Challenging the giants of the pro audio world #46 Jaka Berdnik How to get leads with cold email? #45 Mick Spencer Start before you're ready stats: lost one, built ten! #44 Aditi Pilania From imposter to corporate insider #43 Manca Korelc You're not boring. Your LinkedIn might be! #42 Anjali Chawla Build authority instead of content: 5,000+ followers in 40 days, 30+ leads a week #41 Tania Timkova Design your and your team's thriving life, for bold founders #40 Sarka Risch Mindset, strategy and psychology for LinkedIn and business growth #39 Lamija Suljić The designer solving the #1 brand problem: passive viewers #38 Bita Bagheri Lift heavy. Brand smart. Repeat. #37 Cindy Skalicky HOW-TO® communicate complex ideas with confidence and influence #36 Mojca Korelc Create passive income with digital products #35 Tim Berce AI that sells for you: automate publishing products to your store #34 Stefan Smulders How to burn $500k and still build a $10M ARR startup #33 Bonnie Bruderer How to get on a streaming platform and earn from your content #32 Emily Malerich Behind the lens: modeling secrets unveiled #31 Marko Ukota The future of two wheels #30 Montez Smythers How much sport is left in tennis? #29 Nejc Soklič How to scale your brand in Dubai with no upfront cost #28 Siniša Kravaršćan Bites to bytes: from an engineer to a pastry artist #27 Damir Vidan Stop wasting money on Facebook. How to make Meta love you. #26 Žiga Benko More than just GitHub stars: get paid for your code #25 Nina Rozman By making my dreams come true, I create a better world #24 Maja Berger Agritainment: where wine, local cuisine, tourism and green living meet #23 Henry Lang CRNA chronicles: skills, knowledge and career launch for SRNAs #22 Ela Breski Dream teams build dream businesses #21 Elizabeth Tishchenko Losing the startup, winning the network #20 Axa Yox Stop calling it comfort zone #19 Samatha Harman The “secret style weapon” of women at the top of their game #18 Memoona Salahuddin Netflix's journey: how timely decisions change their game
Robert's notes

The two messages I send to future guests.

Kept here so I can find them from any device. If you received one of these, yes, it was me.

LinkedIn message 
Hey [Name],

I host a podcast called "Ideas Are Cheap," where I interview bold entrepreneurs like you who turned a simple idea into a real business, and are open to sharing the real journey: the highs, lows, pivots, and lessons learned.

I'd love to have you on as a guest.

We go live for 30 minutes on LinkedIn (plus YouTube, Facebook and Instagram at the same time). It's casual, conversational, and a good way to show your story to fellow entrepreneurs.

We usually record on Tuesdays at 9 PM Central European Time, that's 3 PM Eastern / 12 PM Pacific.

Let me know if you're up for it.

Regards, Robert
LinkedIn connection request (under 300 characters) 
Hey [Name], I liked your post today about [xxxx].

I host a podcast called Ideas Are Cheap, where I interview bold entrepreneurs like you, who turned a simple idea into a real business.

Would you consider sharing your journey and describing your product?

Regards, Robert
After the show

Founders bring me seven ideas. We park six. And get one paid.

Idea to Invoice is the six-month version of what this show is about: one idea, one product strangers pay for, a routine that keeps selling it. If you have more ideas than invoices, that page is for you.

Read about Idea to Invoice