Ideas Are Cheap

How it works, if you are the guest.

1. Restream, not LinkedIn.LinkedIn has no built-in way to run a live with a guest, so we broadcast through restream.io to LinkedIn, Facebook, YouTube and Instagram at once. I create the session and send you one link. You click it.
2. A five-minute test, a few days before.Some guests have had trouble getting into Restream the first time. Suggest a slot a few days before we go live and we test the login together. It usually takes less time than reading this page.
3. Thirty minutes before, we talk.We meet half an hour before the live to chat, check sound and light, and settle in. The live goes better when the first sentence is not the first sentence we have said to each other that day.
4. Thirty minutes live. Then it is yours.The show is 30 minutes, conversational, no slides. Afterwards the recording stays on YouTube and you get the link to share with your people. Bring the story, the numbers and the thing that went wrong.

What I will ask. Roughly in this order.

You do not need to prepare answers. You need to have lived them. If one does not fit your story, we skip it.

Opening

In two sentences: what was your business idea, and how does it help the world?

The trigger

What was the moment you went from the idea in your head to "ok, let's make it real"? A moment, a person, a deadline. What was the trigger?

Starting

What were the biggest challenges when you started?

Execution

How did you start executing? Alone, with a friend, how did the team form?

The surprise

What surprised you most on the way, in a good or a bad way?

Advice you got

The best business advice you ever received. And the worst one.

Advice you give

What would you tell someone who is where you were?

Your offer

How does someone work with you? What can they expect, and what does it cost?

Common mistakes

What are the most common mistakes you see companies make in your field?

Your younger self

One piece of advice for yourself when you started. Would you change anything?

The rewarding part

What was the most rewarding part of the journey so far?

Help

If the people watching could help you with one thing, what would it be?

The two messages I send to future guests.

Kept here so I can find them from any device. If you received one of these, yes, it was me.

Hey [Name],

I host a podcast called "Ideas Are Cheap," where I interview bold entrepreneurs like you who turned a simple idea into a real business, and are open to sharing the real journey: the highs, lows, pivots, and lessons learned.

I'd love to have you on as a guest.

We go live for 30 minutes on LinkedIn (plus YouTube, Facebook and Instagram at the same time). It's casual, conversational, and a good way to show your story to fellow entrepreneurs.

We usually record on Tuesdays at 9 PM Central European Time, that's 3 PM Eastern / 12 PM Pacific.

Let me know if you're up for it.

Regards, Robert

Hey [Name], I liked your post today about [xxxx].

I host a podcast called Ideas Are Cheap, where I interview bold entrepreneurs like you, who turned a simple idea into a real business.

Would you consider sharing your journey and describing your product?

Regards, Robert